Bill Chien-Ting Lu
Bill Chien-Ting Lu
I'm a strategic UX/UI designer and project manager who merges deep user empathy with strong business acumen, large-scale project execution, and cross-functional leadership. At Fubon Securities, I steered complex change management initiatives and led multi-million dollar projects to reimagine the digital finance platform, driving success through team empowerment. Previously at Bahamut, Asia's largest ACG enthusiast data hub, and Microsoft, one of the world's most powerful tech companies, I leveraged data-driven decision making to deliver innovations that significantly improved user experiences and engagement. Today, I continue to push the boundaries of design, creativity, and CX strategy.
Spearheaded the UI/UX design and strategic optimization of the Fubon Securities app, delivering enhanced features that achieved highly positive feedback from nearly ten million users.
Optimized platform services through cross-departmental collaboration and actionable qualitative UX research that earned direct CEO endorsement.
Elevated public engagement by over 1,000% and secured national awards through the exceptional direction and production of promotional media. See the TV exclusive interview.
Formulated innovative brand strategies and utilized data-driven audience analysis to secure major client pitches and resolve complex advertising challenges.
Conducted behavioral analysis, generated competitor reports (PB) to optimize media strategies, and led a team to win 1st place in the final internship pitch competition.
Achieved top performance metrics by effectively coordinating large-scale technical workshops and devising strategies to integrate entrepreneurial resources.
Authored high-impact startup interview articles that successfully engaged audiences and generated significantly higher page views than peers.
Facilitated departmental development initiatives as an unpaid board member, driven by a commitment to the public good.
Demonstrated exceptional academic performance by earning a Bachelor of Arts in Advertising-design with an outstanding 3.95 out of 4.3 GPA.
Attained a Master of Arts in National Development with a stellar 3.87 out of 4.3 GPA, distinguished by a scholarship-winning thesis that analyzed the impact of disinformation on political candidate evaluations.
Established a strong foundational expertise in business by completing a Bachelor of Business Administration in Marketing with a solid 3.42 out of 4.0 GPA.
Beyond my core design philosophy, I rely on a versatile toolkit and continuous learning to bring ideas to life, including AI design tools and statistical . I hold professional certifications including Google Project Management and Foundations of User Experience Design.
Outside of work, I frequently take my DSLR camera to shoot basketball and baseball games, covering both professional and collegiate teams. I also enjoy studying metaphysics and astrology, such as Purple Star Astrology (Zi Wei Dou Shu), I Ching divination, the Four Pillars of Destiny (Bazi), and astrological charts. Recently, I have been actively learning Thai and researching the Taiwan and US stock markets. To further my financial expertise, I plan to obtain the national licenses for Senior Securities Specialist and Securities Investment Analyst by the end of 2026. Ultimately, I aspire to become a highly visionary strategy designer capable of driving meaningful impact.